Leveraging Matching Gifts With Our 360MatchPro Integration

Shared by EnMotive on behalf of Double The Donation

Thanks to EnMotive’s new integration with the leading provider of matching gift software, 360MatchPro by Double the Donation, getting your organiztion’s gifts matched has never been easier.

By adding 360MatchPro’s matching gift functionality into your EnMotive fundraising solution, you can enhance your fundraising efforts without requiring additional investments of your team’s time and effort.

Find out more about this great partnership from Double The Donation, our guest blogger.

Nonprofits, schools, and other fundraising groups are always on the lookout for new ways to elevate their events and campaigns⁠—from powering their efforts with groundbreaking technology to organizing unique and creative donor experiences. Striving to boost supporter engagement, individual giving, and more, they seek innovative strategies to maximize their impact and reach their fundraising goals.

Luckily, matching gifts provide organizations with a powerful opportunity to amplify fundraising efforts and engage donors in meaningful ways. Recognizing the untapped potential of this revenue source, EnMotive has established a corporate matching gifts integration with 360MatchPro that empowers its users to make the most of the programs available to them.

Here’s what you need to know to get started!

What are corporate matching gifts?

Corporate (or employee) matching gifts are a type of philanthropy program companies can establish as a way to do goodwill and support the nonprofit organizations their employees care about.

When an eligible employee donates charitably, they can request a matching gift from their company. The company then reviews the submission, ensures it adheres to the established program guidelines, and disburses match funding to the organization to which its employee gave.

In their current state, tens of thousands of companies match employee donations, making it one of the most widely available forms of corporate giving.

Key benefits of matching gift fundraising

Matching gift fundraising is what we like to call a “win-win-win” situation. Companies offering the programs demonstrate positive social responsibility, and donors can stretch the impact of their gifts. Meanwhile, nonprofits receive a much-needed funding boost and uncover new opportunities to engage with individual and corporate supporters alike.

Check out these statistics that highlight matching gift program potential:

• On average, $2.86 billion is donated by companies through matching gift initiatives each year, making up a significant portion (11%) of annual corporate contributions.
• However, an additional $4-$7 billion in matching gifts goes unclaimed per year, largely due to a lack of program awareness among donors⁠—meaning there’s significant room for growth strategies.
• Approximately 84% of donors report being more inclined to give to an organization if they know that a donation match through their employer is available.
• Additionally, 1 in 3 donors (or 33%) state that they’d likely contribute a larger donation amount if a matching gift were to be applied.
• Organizations that mention matching gift opportunities in fundraising appeals see an estimated 71% increase in response rate and a 51% increase in gift size.

Matching gifts also empower organizers to make existing fundraising events stand out, allowing a nonprofit’s engagement efforts to resonate more closely with its audience. Not only are individual donors more likely to give, but they’re more likely to give in larger amounts when presented with the chance for a match. That means that you can see a significant increase in funding – and that’s even before you take the corporate match itself into consideration!

In the end, organizations receive supplemental revenue that can go a long way toward providing better-funded programming and other services for their communities.

Integrating EnMotive with 360MatchPro

Thanks to EnMotive’s new integration with the leading provider of matching gift software, 360MatchPro by Double the Donation, getting your organization’s gifts matched has never been easier. By adding 360MatchPro’s matching gift functionality into your EnMotive fundraising solution, you can enhance your fundraising efforts without requiring additional investments of your team’s time and effort.

The integration includes…

• A company search tool embedded in your EnMotive donation forms. This comprehensive database search tool collects employment information from donors as they register for upcoming events and complete any associated donation forms. When you have this data at your fingertips, your matching gift platform can screen for eligible donations in real time.

• A matching gift plugin on your fundraising page confirmation screens. As donors complete the giving process, they’re typically redirected to a donation confirmation screen. An embedded widget on this page allows you to utilize the previously collected employment data and automatically flag supporters eligible for matching gifts. The tool also supplies company-specific guidelines and submission links, further streamlining the process a donor takes to initiate a match.

• Personalized post-donation matching gift reminder emails. Re-engage donors after they give by using the integration’s automated email streams! For the best results, these reminders should be sent within 24 hours of the initial gift being made so you can capitalize on donors’ giving momentum at its highest. With pre-written email templates, you can easily remind donors about matching gift opportunities and guide them through the steps to secure a match.

Not to mention, the solution enables your team to track and report on matching gifts throughout the matching gift lifecycle. 360MatchPro’s robust reporting functionality supplies invaluable insights into matching gift performance and opportunities, informing future fundraising strategies, and optimizing your ongoing efforts!

Implementing matching gift tools within the EnMotive fundraising platform empowers users to leverage the full potential of matching gift automation. More donors are exposed to the opportunity and provided with the information they need to get involved, ultimately driving more matching gifts to completion than ever before. Supporters get to double the impact of their contributions, and your organization takes strides toward advancing your own mission.

And thanks to the ready-built integration between the systems, getting up and running with 360MatchPro is a breeze. You’ll be multiplying your fundraising efforts in no time!
To find out if Double the Donation’s 360MatchPro is right for your team and take your fundraising to new heights, request a personalized demo today. Don’t forget to mention you use EnMotive tools.