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Elevating Your Event: How Our Technology Enhances Every Step

Written by Monica Prestifilippo

In the ever-evolving world of events, embracing cutting-edge technology is no longer an option; it’s a necessity. At EnMotive, we’re proud to lead the way in revolutionizing races with innovative solutions that enhance the participant experience, improve operational efficiency, and open up new possibilities for event organizers. Whether you’re planning your first 5K or looking to elevate an existing event, our technology can help you stay ahead of the competition and create unforgettable experiences for participants. Continue reading to learn more about how we can make your event truly cutting-edge.

Photo & Video Share Capabilities – Latest Releases

The previous share feature only directly shared on FaceBook and via email. It required users to download the photos and videos before being able to share on any other platform.

The new release “Share” capability will open the native OS share features that are available, which unlocks sharing to an infinite number of applications and methods.

This new feature will only apply to mobile, which is 90% of the users.

What are the advantages to this update?

  1. Expand capabilities for users to share however they want with whoever they want
  2. Drive revenue, registration and exposure
  3. Remove the barrier of entry to sharing

Photo & Video Share Capabilities – Example

The most exciting part of the entire event are the photos. Once you find your photos, you want the quick and easy ability to share them. You can now share all of your photos and videos without ever having to leave the application.

Once the participant finds their photos, either from the email that is sent to all participants with the link to the photos, or on the results page of the event, there is a share button on the photo for easy sharing.

If the participant wants to get creative and have some fun with their photos, they can turn on the add stickers button and make the photo even more personal. Stickers such as first marathon, first 5K, characters, etc…

The participant can also add their finish time to their photo.

Once all the features and options have been chosen and the photo is exactly how the participant wants it to be, all they have to do is hit share and all the apps will automatically pop up. Airdrop, Teams, FaceBook, Instagram – if you can name it, you can share it!

Very easy, very quick to share anywhere across the social media board!

Videos – The Moving Piece!

Video content is rapidly overtaking static images as the dominant medium for conveying information and engaging audiences. The reasons for this shift are multifaceted. Videos offer a dynamic and immersive experience that captures attention and communicates messages more effectively than still images. Their ability to combine visuals, sound, and motion creates a compelling narrative that resonates with viewers on a deeper level. As a result, EnMotive recognizes the importance of making video content readily available to their participants.

Videos can be as readably shared as the photos.

DataComparing one year over the next after the latest releases

The image use per registrant has increased

The image downloads did decrease, but this is expected. Because the participant no longer has to download the photos to share, the decrease of downloads is expected.

The exciting numbers:

> The total action per person has increased

> The minimum reach has increased

> The maximum reach has increased

> The total media value has increased significantly.

Let’s Take A Closer Look At The Numbers

The total media value is the really exciting number.

This is the number you can take to a sponsor, a partner, with some branding opportunities.

All the reaches, all the eyes, all the views, not only inside the application, but also after the participants download and/or shares the photos. That is what’s driving all of the increases in the numbers.

The new release is proven to work. The numbers support the claims. EnMotive and our partners are seeing great results, driving increased revenue, more exposure, which will lead to increased registration, more opportunities, and raising the value of your event.

In a rapidly evolving industry, embracing constant technological improvements is the key to staying at the forefront of events. Our unwavering commitment to leveraging the latest advancements means that your event will always be on the cutting edge. By choosing EnMotive as your partner, you’re not just ensuring a successful event today; you’re investing in a future where innovation and technology will continue to enhance the participant experience, streamline event management, and create unforgettable moments. Your success is our innovation, and we’re excited to be a part of your journey.

Certainly, if you’d like to start a conversation or have any questions, please feel free to click the “Contact Us” button, and we’ll be eager to assist you with any information you may need for your next event.

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