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Empowering Your Inbox With The EnMotive Email Campaign

Written by Monica Prestifilippo

Email campaigns have become an indispensable tool for businesses aiming to connect with their audience and in your case, with your participants. A well-executed email campaign can effectively deliver messages, promotions, and valuable content directly to your participants. By having an engaging subject line, personalized content, and compelling call-to-action, your event can captivate recipients and drive action while engaging them prior to your event day. An email campaign provides a direct line of communication that generates clear communication. With our clear and easy to use email campaign software, you can create a targeted and personalized email that resonates with your participants, ultimately leading to higher open rates. Harnessing the power of email campaigns enables you to establish and maintain meaningful connections with your participants, fostering long-term relationships and driving growth.

Our email campaign feature is included complimentary with our Registration, Volunteer, Fundraising and Ticketing platforms. The campaign wizard provides flexibility and customization making communication with your participants easier than ever.

Here are the functionalities that can be found in our email campaign software.

Preview As A Participant – Our highly praised “preview as a participant” feature allows an admin to view and send a preview as a specific participant, before it’s sent to the participant. This feature is useful when segmenting and including custom data.

Marketing & Transactional – Accurately determine the type of email you are sending to be specific to your needs. Emails can include QR codes, can be personalized, will allow you to market next year’s registration opening and supports unsubscribe.

Unsubscribe – Unsubscribe is supported and tracked at the tenant, event series and event level to allow maximum support and configuration. Unsubscribe lists can be imported or exported.

Triggered Campaigns – Use our default triggered campaigns or create your own. Examples include incomplete cart, unsigned waiver, default time actions such as sending to team captain 1 hour after registration or alerting participant 72 hours after registration that fundraising page is ready and shareable.

Custom & Organic Recipient List – Build lists organically from participant, volunteer or ticket categories. In your custom segmented list, provide support for personalization of fields which are included in the custom list.

Template Builder – Personalized email templates with merge fields allows templates to be used and replicated year to year or event to event without the need to re-create.

Merge Fields – Our pre-built and dynamic merge fields allow your email campaigns to be personalized for each recipient. Options include, participant information, volunteer job instructions, products, result or photo links, corrals, tables, and fundraising details.

Open Rates & Statistics – View, track and export your open rates and other statistics. Sent, delivered, bounced, clicked, dropped, unopened emails can be tracked per campaign and per email address.

Default Transactional Campaigns – A series of default transactional campaigns can be customized for fundraising, donations, teams, cancellation and inventory limits.

We invite you to reach out and start a conversation about our exceptional email campaign software. Whether you have questions, need guidance or want to explore its features, we are here to assist you. Don’t hesitate to get in touch.

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