Track Registration Conversions and Performance

Tracking registration conversions and performance has never been easier. Our partners can track registration conversions and performance for any event with unique source tracking links that can be created for event registration, event marketing site and volunteer registration. These source tracking links can be hyper linked to a button, image or text in an email campaign or social post that will track and return conversion data for registrations that converted using those links.

The dashboard provides counts of order conversions, registration conversions and revenue from conversions as well as access to a report that will display all registrations that converted using that source tracking link.

Some examples of how you could use a source tracking link:

• Create source tracking links for Email A, Email B and Email C to track which email participants are registering from
• Create a source tracking link to track from external sites like Event Calendars or social media

To create source tracking links, go to your Event Manager:

Click Marketing from the left side menu

Click Source Tracking Links

Click Green button Add Source Tracking Link

Provide unique name and description and Save

Click Copy Links to access and copy the unique source tracking links created for event marketing sites, user registration or volunteer registration.

Once link is used, come back to view dashboard for conversion data and reporting.

Dashboard Example: Shows 11 order conversions from the use of the Registration Open Email source tracking link with associated revenue. The green report button can be used to download the registration list of associated registrations.