Get A Running Start On Early Registration
Opening registration within a few months of an event has long been a standard practice in the world of events. However, the conventional approach of opening registration just a few months or weeks of the race can often lead to logistical challenges and missed opportunities for both participants and event organizers. With the guidance and expertise of EnMotive, let’s explore the benefits of opening up race day registration early and the reasons why this change can enhance the overall experience for everyone involved.
Let’s unlock the advantages for participants of opening up registration early:
Use the momentum, adrenaline and excitement of the participants and spectators to get on your website to register on the same day or same week following your event.
Get on the participants’ calendar before they have a chance to register for another race that is not open yet.
Social media is a free and powerful marketing tool. When participants post their accomplishment and photos on social media, others may get on the bandwagon and get excited about participating next year and make that early commitment.
FOMO. Spectators, friends, family, passerby, volunteers, may get excited about registering for the event as they feel inspired watching all the participants. EnMotives’ mobile sign up platform is the perfect tool for registration on the go.
Tip of the trade: The first week of January opens up another opportunity. Known for its magical ability to get people to be extra healthy and start new training plans, diets and other new beginnings, you can use this rush to the gyms and running tracks by offering all these ambitious people something to train for: your race! Open registration on the 1st of January and promote it as a tool to help people stick to their goals and train for something fun.
A winning move for the race organizers:
Early registration provides organizers with more time to market the event effectively. They can create targeted marketing campaigns, engage potential sponsors, and build anticipation within the running community.
Sponsors, in particular, appreciate knowing the size of the audience they will reach, making them more likely to invest in the event.
Runners registering early can provide valuable information about their preferences and needs. This data can be used to tailor the event experience, ensuring that amenities like T-shirt sizes, post-race snacks, and hydration stations are well-suited to the participant demographic.
Cash flow will begin sooner than later, resulting in:
- The ability to secure lower costs from third party vendors
- Opportunity to reward the participants with special offerings
- Better financial planning
- With a longer window of registration being open, event organizers will have the opportunity to have more blocks of price increases from the day registration opens to event day
The charitable connection:
Many races are organized to support charitable causes. Opening registration early gives runners more time to fundraise and seek sponsorships, potentially increasing the funds raised for a worthy cause.
The EnMotive tools to get your registration up and running, supported and successfully implemented:
Let EnMotive guide you:
Opening up race day registration early is a smart move for race organizers and participants alike. It improves planning, enhances the participant experience, increases participation rates, streamlines check-in processes, enhances safety measures, and offers better marketing opportunities.
Contact us today to get your registration open now!
