Beat the Bridge – EnMotive was there to help you cross it.

When a race director partners with EnMotive, it’s not only important that we provide the best service in the industry, but that we also get excited about the actual event. Beat the Bridge is one of those events that is clever and fun. What’s not to like about handing out packets to all the runners that will be trying to beat the bridge and then seeing them again at the start and finish line. Timing is everything at this event.

The Nordstrom Beat the Bridge to Beat Diabetes is a fundraiser for JDRF — the leading global organization funding type 1 diabetes (T1D) research. The event consists of an 8K run and wheelchair race, a 3-mile walk, a 1-mile fun run, and the Diaper Derby for toddlers. The event is called Beat the Bridge because the course travels over Seattle’s University Bridge, which is raised during the race. Participants try to cross the bridge before it is raised. Those who don’t beat the bridge must wait, with a live band and entertainment, for the bridge to come back down. After a few minutes, the bridge lowers and everyone can finish the race. Since the first Beat the Bridge race in 1983, Nordstrom has partnered with JDRF to raise funds to cure, prevent and better treat T1D. Beat the Bridge is part of the JDRF One Walk program, which holds annual charitable walks in more than 200 locations in 13 countries. JDRF One Walk has raised more than $1 billion for T1D research! We hope you will join us on May 14, 2022 for the 40th Anniversary Nordstrom Beat the Bridge to Beat Diabetes.